January 22nd, 2025
10 Best AI Marketing Tools to Use in 2025
By Connor Martin · 9 min read
Because of its ability to create content for all types of audiences and for all purposes, artificial intelligence (AI) can seemingly offer near-limitless benefits for marketing. Content generation, customer relationship management, task automation – there are so many applications that can turn AI into a particularly powerful tool in marketing, too.
With that in mind, let’s look at some of the best AI marketing tools.
Key Takeaways
- AI marketing tools streamline tasks and optimize strategies, making marketing more efficient and effective.
- Top AI tools like Julius AI, Surfer SEO, and Canva can boost productivity, improve content quality, and deliver actionable insights.
- Adopting AI in marketing is essential for staying competitive, enhancing creativity, and future-proofing your campaigns.
What Is an AI Marketing Tool?
As the name implies, an AI marketing tool is simply an AI tool designed to assist you in your marketing efforts. These tools can take various forms. There are AI writing tools, for instance, to create content for your marketing campaigns, and keyword research AI tools to help you figure out the best words to use to target in your website copy and blog posts.
Some AI-powered tools help you optimize marketing strategies; others deliver actionable insights into customer behavior. They’re all different, but all AI marketing tools follow the same fundamental idea of harnessing AI and machine learning tech for marketing purposes.
Why Should Marketers Use AI Tools for Their Work?
There are many reasons, but really, it all boils down to efficiency, accuracy, and convenience. AI simply does many things—like creating content for your email marketing campaigns or generating reports from your marketing stats—faster than people can and with less risk of errors or inconsistencies.
What 10 AI Marketing Tools Should You Try in 2025?
From 2023 to 2024, AI marketing usage more than doubled. In 2025, that growth is sure to continue to reach record levels, and here are 10 of the best AI marketing tools to work with:
#1 - Julius AI
Imagine an AI assistant that can solve any problem, analyze any data, provide deep, detailed insights, generate reports, create data visualizations, and solve problems in a flash.
That, in a nutshell, is Julius AI. It’s an advanced AI data scientist, ready to help with your marketing content research, audience analysis, progress reports, and more.
#2 - Surfer SEO
Surfer SEO is a content optimization platform that helps users boost the rankings of their web pages and posts on Google.
It has many helpful features, such as a live “Content Score,” which updates in real-time as you create or edit your text, AI-powered auto-optimization, keyword lists, and more. This lets you quickly create ready-to-publish, high-ranking articles, posts, and pages.
#3 - Notion AI
Generate, search, analyze, chat – Notion AI can do it all. It’s a multifunctional digital marketing AI tool. You can use it to, for instance, generate entire pages worth of content in mere seconds, draw insights from your customer data and campaigns, carry out market research with more speed and accuracy than before, and much more.
#4 - Lexica Art
Next up is one for your marketing agency's graphic design department. Lexica Art is AI marketing software that generates graphics, images, and other visual assets from simple text prompts. You can use it to instantly create unique, standout visuals for your social media marketing campaigns or upscale and improve existing assets.
#5 - Crayo
Crayo is an AI marketing tool based on short-form video content like TikTok videos. You can use it to create content with viral potential in no time, generate AI voiceovers, add subtitles, and use different special effects like split-screen. You just let the AI know what you want your end video to look like, and it’ll do the hard work. A game-changer for social media management.
#6 - BrandWell
BrandWell is an AI content marketing platform that is much more than a one-off or single-feature AI tool. It can do site audits, generate intelligent insights, create optimized content, insert backlinks, and a whole lot more.
It’s got some similarities to Surfer SEO with its “Optimization Score” system and on-page optimization, and it’s incredible at rewriting and updating old posts to rank higher on Google.
#7 - Hemingway App
Hemingway App is a long-running writing assistant that has recently been empowered with AI to offer new features.
It basically works like an automatic content grading system, scanning text to spot spelling errors, grammatical inconsistencies, passive voice, needless complexities, etc. Then, it uses AI to fix those issues, helping you get optimized, error-free content for your campaigns.
#8 - Albert.ai
Some of the tools on this list are general-purpose tools that are helpful for marketing teams. However, Albert.ai was specifically built with marketing in mind. It’s an entire AI-powered marketing platform for agencies and businesses to optimize their campaigns across various channels, automate a range of processes, and reach their audiences more effectively and deeply.
#9 - Headlime
Headlime is all about copy and content. It strives to make copy creation faster, easier, and more efficient, so less time gets wasted on building blog posts and writing marketing copy. It can generate outlines for you, give you header suggestions, or just write entire pages of content, with adjustable settings for tone of voice, audience, and so on.
#10 - Canva
Last but absolutely not least, meet Canva, an entire design suite right there in your browser. For sales teams, marketers, and designers, this can swiftly become the only real design app you need.
You can build an entire brand with it, generating logos, social media posts, and countless other visuals. There are loads of AI-based features, like the Canva Dream Lab, that generate new images from text prompts.
Benefits of Using AI Tools for Marketing
Using AI tools in marketing isn’t just about keeping up with trends—it’s about unlocking new levels of efficiency and creativity that weren’t possible before. These tools transform how marketers approach everything from content creation to audience analysis.
Here are some of the key benefits that make AI tools a must-have for any modern marketing team:
- Productivity: AI tools ease the burden on any marketing team or agency, taking care of certain tasks to free up workers and elevate productivity.
- Consistency: Generally speaking, AI marketing tools don’t make mistakes. They’re accurate, intelligent, and reliable, and they can carry out complex tasks with consistent results.
- Future-Proofing: Loads of businesses are embracing AI. If you don’t do the same, you risk being left behind, as this tech is only going to become ubiquitous, better, and more vital.
Want to Revolutionize Your Marketing? Get Started With Julius AI Today for Free
There are lots of top-notch AI tools that are ready to elevate your marketing efforts, but Julius AI stands out as a leading option.
Lightning-fast and next-level intelligent, this AI tool is an invaluable aid for any marketing team or professional. It can assist at every step of the marketing process, from initial market analysis to post-campaign reporting. Give it a try today.
Frequently Asked Questions (FAQs)
Which is the best AI for marketing?
The best AI for marketing depends on your specific needs. Tools like Julius AI are excellent for data-driven insights and reporting, while platforms like Surfer SEO or Canva specialize in content optimization and design. It’s all about choosing a tool that aligns with your marketing goals and challenges.
What is an AI marketing tool?
An AI marketing tool is software that uses artificial intelligence and machine learning to streamline and enhance marketing tasks. From generating content to analyzing customer data and optimizing campaigns, these tools help marketers work smarter and achieve better results.
Can you use AI for marketing?
Absolutely! AI can transform your marketing efforts by automating repetitive tasks, delivering valuable insights, and optimizing strategies. Whether it’s crafting engaging email campaigns or analyzing customer behavior, AI is a game-changer for modern marketing.
